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T-Shirts, Hats, Hoodies, Stickers and more is one of the key ways for you to make money when you are playing live. Make sure you are hooked up with the best merch companies to meet your needs.

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Buy/Sell your Band Merchandise
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"Singing greeting cards are growing in popularity. Would your fans buy them to give to friends for the holidays and birthdays? Support your fellow musician instead of hallmark "

"More Bands are finding they can make more money on tour selling exclusive tour merchandise"

"Music fans are willing to pay more for better quality and finer fabric merchandise. "

"Limited Edition CD albums or singles on tours are a great way to sell some disks they can't find elsewhere."

"Be accessible to the audience during the intermission and after the show. Invite people to the merchandise table from the stage. Let them know you'll be at the merchandise table and would love to meet them. Don't be shy about promoting the merchandise table. Even though the merchandise table is placed in a conspicuous spot, a direct invitation builds crowds clambering for your stuff during intermission. "

"Keep in mind when pricing your merchandise that some venues take 25 to 30% of the gross sales. "

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Know your audience before pricing your merchandise. T-shirts may go for $10 in Austin but people in New York expect to pay $20 and won't even buy shirts for $10 as they think something is wrong with them.

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"Data collection about your fan base is key so get emails and zip codes when you sell merchandise to them at shows. "

"Data collection is key from your fans so push them to e-commerce by offering them 20% merch discounts in emails and when handing out gig cards. "

"When screen printing on dark garments make sure you always use a white underbase. This allows the colors to "POP" off the shirt."

"Don't ever pay for the underbase screen when it is only white ink on a dark garment. Some screen printers will try and make an extra buck and charge you a flash fee as well as a second underbase screen."

"Sell Merch packages around holidays and offer special additions tied to holidays such as Halloween t-shirt. "

"Ask your merch companies for emails, name and zip codes for people that have bought your merch. "

"Survey your fans what type of merch they want to buy from you, response rate from fans is high. "

"There are mobile apps like Square that can accept credit cards thru you phone so accept credit cards while on tour. "

"Hang out after the show at your band merch table. Shake hands, talk with your fans. They want to buy from you, not some intern working the booth. "

 
Keys to Successful Merch Sales at your Shows More...
Tips for your Merch Business More...
 

 

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