"There is a new technology called Streamserf that allows you to audit and research every countries radio airplay for your music "

"Since an independent artist does not have a promotion staff to service the hundreds of appropriate radio stations across the country necessary for an effective radio promotion campaign, a promoter is the vehicle to generate airplay. The promoter can gain the necessary radio "adds" for several reasons that the artist cannot, because they: (1) have years of experience, (2) have established relationships with program and music directors, (3) know how to properly pitch a record, and (4) know who to approach with the pitch. www.benmclane.com"

"Some bands plans their tours around playing at community radio stations and developing relationships with them. "

"Radio is relationship driven so need your band or manager to personally call or hire a radio promotion company. You need to be committed as will take some time. "