"Sports networks license music to play as background music to highlights and stories and pay $2,000 to $10,000 per licensed song. Often the Sports Networks Producers pick the music but the Music Supervisor gets involved as well.
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"USA Today reported that since Yael Naim's song was used in an Apple ad for MacBook Air 800,000 downloads on itunes happened in 4 months. Are you licensing your music?"
"USA Today reported in an article that the price range for licensing music on major ad campaigns ranges from $50,000 up to $3 Million depending on the song. Are you licensing your music?"
"There are major changes going on in the music industry. A great way to make money with your music and get exposure is placement in films, television shows and video games."
"Up and coming bands can license a song in the $2,500 range for TV, movies and commercials. Established bands can make $30,000 for TV shows, $100,000 for movies, and $250,000 for commercials. "
"The licensing fee will to go two groups of people: (1) Copyright holder (2) recording side/label"
"When negotiating a licensing agreement, find out out from the agency the fee range so you have a comfort zone. "
"Music is part of an ads production budget"
"Ad agencies are usually picking the music for commercials. They have a term sheet they send out that includes where the music will be played, the terms of the deal, etc and they send it to multiple companies to submit music."
"Do research on how a song was picked, understand the process, who made the decision, etc. This will give you good experience for when you try to license your music. "
"Know your brand when sending a commercial buyer your music. If melancholy don't send to upbeat commercial"
"The 2 most popular licensed types of music are happy songs about sunshine, love, etc and cool and unique cover songs. If you have either you should try to license them. "
"95% of the commercials are first shot and have a rough cut that has a music placeholder and then they go out and try to find the best music for it. "
"Always have a lawyer look over licensing deals. "
"Always send your music as a link and not an attachment as spam will block. Make sure your link does not expire. "
