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Music Nomad Article: So you want to put on a show by Brown Paper Tickets


By Brown Paper Tickets

The band is ready, the songs are solid, the gear is tested...what's next?

Planning a show or tour can be a daunting task. We've helped thousands of musicians, bands and promoters sell tickets to their gigs, and we've learned a thing or two in the process.  Here's how they did it. 

1. First things first - you need to secure a venue.

If you're playing in your hometown, you're probably familiar with the area: which venues cater to your crowd, which venues are large enough to hold all of your fans, which venues have great sound systems, laid-back management, etc.  But what if you're planning a tour, or even just a handful of out-of-town shows? That can be a bit more difficult. Hop on over to the Brown Paper Tickets


to search for the right venues for your show.  You can search by location, capacity, and venue type and none of the venues we list have exclusive contracts with any ticketing services.

2. Now you need to be able to sell tickets to your show

Once your venues are set, Brown Paper Tickets offers event ticketing at no cost to you, and we won't gauge your fans, either. There are no contracts, sales minimums, or surprise fees.  Nearly any feature you need for a show or tour is available at no cost.

You can setup your event for ticket sales by simply registering at


and your tickets will be available for sale both online and via our 24/7 call center at whatever date and time you decide. We will handle the sales, printing, and fulfillment of all tickets.  If you would like a batch of pre-printed bulk tickets for giveaways or comps, they are available for 10 cents each.  If you are looking to partner with local retailers for sale of your tickets, point them to this link for registration.  They will even get 50 cents of the service fee as a thank you.


3. Next, your fans need to know about your show

Once your tickets are ready to sell, you need to think about promoting your event. Designing and printing posters to put around town is a great way to promote your show. Hopefully you have a fan base, and you can recruit them as your "street team" to put up posters and spread the word.  Consider all the web tools carefully.  Twitter, Myspace, Facebook, LinkedIn, newsletters, and email are all invaluable if you put the time into making your messaging meaningful to the right audience.

We also recommend sending press releases to local papers and radio stations. Don't know where to begin?

We've got a handy-dandy promotional to-do list ready for you, just sign in and access your promotional toolbox. Also consider giving some free tickets away to the local media.

4. Ok, now the word is out, how are my tickets selling?

You can log on to our site anytime to check your ticket sales, download will-call lists, or see how the house is filling up if you've chosen reserved seating. And you can also call our producer support team anytime to get help with questions about your event, or anything else, at 1-800-838-3006, or by email at Support@BrownPaperTickets.com.

5. Whew! Now you get to do what you do best

The gig is here, the house is full and your fans are happy.

This is the cycle we can help you complete over and over again. Give us a call and let's get started.

6. And when do I get paid?

As soon as your gig has ended, we'll cut you a check within a week and drop it in the mail to you


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