"While on tour keep a spreadsheet of date played, venue, city, venue booking agent, phone number, how much you made from tickets, what merchandise you sold, guarantees, hotel, number of people, and time slot.
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"These are some great ways to promote a show: social networks, website, send 3 emails to fans in local markets(2-3 weeks prior, 1 week prior, day before), flyers/posters, contact friends who are influencers in that local market, contact bloggers in that market, local radio appearance, record store appearance, ask local talent buyer for what works in their market, contact local press, online contests. "